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How to Set Up a Google My Business (GMB) Listing

  • by Leadsy LTD
  • November 03, 2021
  • 8 min read
Google My Business cover photo

When you’re planning your local SEO strategy, Google My Business is something you’ll definitely want to consider. Setting up GMB is time well spent if you want people in your area to find your business at the right time, in the right place.

When people make a Google search for businesses or services in their area, it’s usually because they are ready to make a purchase, ready to head out and visit a store or business, or are close enough to visit very soon. That’s why it will make all the difference to have your business listed as a top result in their area when a consumer makes a search.

Not only is it important for your business to show up in this way at the right time, but it’s also important for all your business information to be correct, up-to-date, and optimised so that the customer experience can run smoothly from then on and that consumers can find or contact your business successfully.

What is Google My Business?

This tool allows businesses to optimise their information and online visibility by controlling how they appear online, both within search and within Maps. Your business name, address, opening hours, ways to contact you and more are all available within this free-to-use tool. Customer reviews and photos are also available within this service.

Why You Should Be Using it

If you’ve conducted a local search recently on Google, then you will have seen the businesses or information which appears along the side, including star ratings, photos and business information to catch your attention. You should be using GMB if you want your accurate and optimised information to catch the attention of Google searchers and increase your chances of earning local business.

How to Set Up a Google My Business (GMB) Listing

Here is your guide for how you can set yourself up with GMB.

Setting Up Your Local Listing with Google My Business in 10 Steps

  1. Create a Google Account for your business if you don’t already have one. This account will be the one directly associated with your Google My Business listings.
  2. Log in to your account.
  3. Select the “Start Now” option in the top corner, and enter your business name when prompted.
  4. Enter your full business address, and be sure to include as much location information as possible.
  5. Tick the correct box in relation to how you do business. For example, you will need to check the box for “I deliver goods and services” if your business operates by delivering products directly to customers’ homes instead of them visiting your location.
  6. Be sure to tick “Hide my address” if you operate your business from a personal home address and don’t want this listed publicly on Google. This will allow only your region to be shown and make it clear that your address isn’t a business store.
  7. Select your delivery area.
  8. Choose your business category, being as accurate as possible so that the right customers can find you.
  9. Add your website information and business telephone number.
  10. Choose a verification option. This can be done immediately or later if you’re not ready to verify your business yet. If you do want to verify later, be sure to select ‘Try a different method’ and then ‘Later’.
google my business stats dashboard

Verifying Your Business on Google

There are many options to verify your business, and below are the different methods.

  • Postcard verification. Sign in to your business account and choose the business you wish to verify. You have the option of adding a contact name for your postcard. Confirm the ‘Mail’ option to despatch your postcard, and you should receive this within 5 working days. (Wait until the postcard arrives before you edit or change any business address information). Once you have received the postcard, log back into your account, select the location to verify, and select ‘Verify now’. You can then enter the five-digit code supplied on your postcard and submit it.
  • Phone verification. If the verify by phone option is visible in your account, you will see this beside your telephone number when you log in. You can then select this and enter the verification code you will receive to that number via text.
  • Email verification. If the verify by email option is available and visible in your account, you will see this beside your email address when you log in. Double-check that your email address is the correct one, and then select ‘Verify by email’. You should then receive an email from Google My Business, and you can click the verification button supplied.
  • Bulk verification. Businesses may be eligible for bulk verification if they operate within more than 10 locations for the same business. This only applies if you are one business brand supplying services across more than one area (and not, for example, an agency or service which is managing multiple businesses). Sign in to your account, and choose your business location. You can then select the ‘Chain’ option and fill out the verification form with the necessary details, including all regions where you operate, all contact information, the email of someone at the business who is able to verify you as a representative, and the Google Account Manager’s email. Once you have submitted this form, Google will then review it and process it within (or up to) a week.
  • Instant verification. This applies to you if you’ve already verified your business through the Google Search Console. If so, you may have the option to instantly verify your business using your email. To check, sign into your account (using the same account connected with Google Search Console). If you don’t receive the notification option for instant verification, then you will need to use one of the alternative methods listed here.

How Leadsy Can Help

Our focus is to generate leads for your business, which includes local listings for Google My Business. Please don’t hesitate to contact us for marketing support relating to your business account and how to optimise your local business listings.

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